注釋

1 http://news.xinhuanet.com/comments/2011-12/15/c_111245089.htm.2011.12.15

2 王營：“網絡群體極化現象簡析”，《新聞世界》，2011年6月。

3 張義庭：“網絡輿情的暴力傾向及解決對策研究”，《情報雜志》，2012年12月。

責 編∕凌肖漢

Investigation Report on Competition Mentality about Chinese Public (2013)
Survey Centre of People's Tribune
Abstract: Excessive competition brings human and society negative impact. According to this survey, the higher competition intensity perception is, the stronger competition consumption Sense one feels, and this relation can't be affected by individual's willingness to competition. Compared with non-interventionist competition, the consumption sense caused by interventionist competition will be stronger. Feelings about   competition intensity also affect the level about hypercompetitive attitute. Excessive competition will cause the waste of resource and energy, reduce the social efficiency, and not conductive to social stability. The reason that people fear of taking part in competition, is not that they lack the sense of competition. Policy makers should change the unfair and unreasonable competition mechanism by improving aseassment criteria and reward system.
Keywords: willingness to competition, hypercompetitive attitute, excessive competition, opportunism, scale

【作者簡介】

匡文波，中國人民大學新聞學院教授、博導，中國人民大學新聞與社會發展研究中心研究員。

研究方向：網絡媒體、網絡傳播、手機媒體。

主要著作：《網絡媒體的經營管理》、《網絡傳播理論與技術》等。